Even the best company website gets stale over time. As much as you like the present layout, it may be time to call a website design company Oklahoma City and start working on some new ideas. If any of the following apply in your case, the time to make that call is today.
The Look Hasn’t Changed in Two Years
You would never dream of allowing your sales collateral to remain the same for longer than 18 months. The same general concept holds true for your website. While it may look great and the information is still current, it’s time to make some changes. The professionals at a local website design company Oklahoma City can take a look at the site, analyze the data related to each page, and come up with some approaches that help to freshen the site and hopefully boost the rankings.
The Site Isn’t Optimized for Mobile Viewing
Gone are the days when everyone did their online searching using desktop and laptop systems. While they are still around, people are more likely to search using smartphones or tablets. The fact is that your present site doesn’t look all that great on a smaller screen. If you want to reach more people and hopefully convert more of them to customers, your site must look great on a smartphone screen and be easy to navigate.
Your Marketing Plan Includes Reaching New Customer Demographics
The plan is to retain your current customer base while reaching out to other customer demographics. The right website design company Oklahoma City can help you accomplish that goal. Using data about those targeted consumer groups will make it easier to know what elements to retain, what needs to go, and what needs to be added. The result will be a design that still attracts your current base while capturing the interest of a wider range of consumers.
Take a good look at your website today. Is it really providing all the benefits your company needs? If not, call a web designer today. The solution may be simpler and more cost-effective than you think.
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