If you are a smaller grocer and looking for a way to reach more customers, you may want to increase your selection of authentic, Indian cuisine options. Many people are seeking Indian groceries and spices. In some areas of the country, this is one of the most sought after cuisines because it is new and fresh. And, more people want to make these dishes at home. If your location can offer authentic products like this, you are sure to increase the number of customers who come to you time and time again.
Are People Really Cooking at Home?
Millennials are one of the most interesting of all generations. While they may be thought of as a lazy generation, one that is likely to eat out, what we are seeing is that this generation is more interested in creating high quality, nutrition-rich foods at home. If given the right ingredients and methods, they are expanding their horizons and cooking dishes that they have fallen in love with in their 20s and early 30s at restaurants. And, they need Indian groceries and spices to make it possible.
How to Capitalize on This Trend
Another key trait of this generation is their desire to forgo the big department stores and grocery stores for smaller locations. They want that one on one interaction they can get from a local grocer. More so, they find it hard to find high quality ingredients that they need to make such dishes at larger outlets. If you offer them, they will turn to you.
Indian groceries and spices are a growing trend in many kitchens today. Are you helping your would-be customers to find exactly what they need to make these dishes at home? If not, it may be time to do so.