As a business investing in marketing and advertising is always an important part of your expenses. However, even for large corporations, carefully choosing so you get the best possible option in everything, including trade show pop up displays, should be carefully considered.
For many businesses that are just getting started choosing one of the trade show pop up displays to use for multiple events is a great starting point. Then, as your business grows and you begin to attend more shows or different events you can expand your inventory of displays and have ones that you use based on the venue.
Display Area Size
There are several different standard sizes of trade show pop up displays. They can be as small as 8 by 10 to as large as 10 by 20. The larger the display the more room that you have to develop graphics and branding opportunities, but in some cases shows may restrict the size of the display that you can use.
Before buying trade show pop up displays call around and find out what, if any, issues there are about sizing and how much you may have to pay to be in the trade show if you have an oversized display compared to whatever the show standard may be.
Weight and Frame Materials
Most trade show pop up displays are designed to be lightweight and the frames are made from very durable and strong aluminum. There may be other options as well, but if you have to travel, move these displays frequently, or if you are on your own for take down and set up weight and ease of handling is going to be a critical factor.
All top quality trade show pop up displays will require no special assembly or tools, the frame will simply pop or snap into place and then you will just have to place the display material over the frame to create your booth background.
Special Events
You may find that for some specific shows and events you want different trade show pop up displays that highlight different aspects of your business, company, product or service.
Keep in mind that if you choose trade show pop up displays wisely you can use the same frame for any event and then just have different display graphics that you can put over the frame to create a completely unique look.
