Focusing in and using search engines to your advantage is what search engine marketing in Minneapolis is all about. Search engine marketing, also more simply known as search marketing or SEM, is not really new, but it is one of the newer concepts developing out of the latest changes to marketing trends and online searches.
Location, Location, Location
One of the unique things about search engine marketing in Minneapolis is it takes into account the location of the searcher. For example, if a person in New York is looking for a specific type of restaurant, SEM ads, which are typically paid ads, will appear within the specific area of the city where the individual is searching.
These are paid ads but, as a business, you only have to pay if some clicks on the ad. The ad is set up with specific keywords and also includes your location, past search history and other specifics of the user. This helps you to attract just the target audience you want.
Controlling your Costs
You can arrange to use search engine marketing in Minneapolis just during specific times of the day when your target audience is most likely to be online and shopping. This means you won’t have a bunch of clicks on the ad, which you pay for, when your business isn’t open or in locations where it doesn’t make sense to advertise.
You can control for the number of keywords triggering your ad to be displayed, allowing you greater or more narrow exposure based on your preferences, budget and needs.
Knowing your Keywords
One of the most important parts of search engine marketing in Minneapolis is to understand what keywords should be linked to your ad. You don’t want a lot of clicks for people looking for something you are not selling as this will give you a poor conversion rate and will end up costing and not making money.
You also don’t want to be so narrow with the keywords you miss customers shopping using another common term.
There is real science behind search engine marketing in Minneapolis including the use of organic or natural keywords for SEO (search engine optimization) on your site. By combining the power of SEO with the science of SEM you can get your products and services in front of your customers when they go online to search.
Our InterActive Circle team is here to assist you in all areas of your search engine marketing in Minneapolis.
