Everything You Need to Know about Banner Ad Pricing and What’s Common
Banner ads are one of the most common forms of marketing today. Despite getting mixed reviews, banner-style ads are still an effective way to generate leads and create brand awareness. Below, is a review of banner ad pricing and some other interesting facts about banner ads.
Banner Ad Pricing – What’s Common?
The average price of a banner ad can range from just a few cents to a few dollars per click, or impressions. According to Statista, the average ad spend on banner ads per internet user is $31.50. Rates can vary, however, based on the platform used, the preferred time of day, and other factors. Averages include:
- Display ads: $.50 to $2.00 per 1,000 impressions
- Social media banner ads: $2.00
- Site traffic: from 5.00 to 30.00, depending on how popular the source is and how relevant it is to your target audience
Do You Get Your Money’s Worth?
Pay-per-click (PPC) can be more impactful, although it’s more expensive than banner ads in general. Video ads tend to be even more expensive due to the production costs. Banner ads, when correctly placed, can be just as effective when the right audience is targeted. Other factors affecting pricing for banner ads include:
- Size and format of the banner ads
- Ad location on the page
- Design and quality of banner ads
- Popularity of the site where your banner ads are displayed
The targeted banner ads start at $299/month. Visit them for more information on banner advertising and other available advertising and marketing options.
