The Bar Code And Scanning System is a methodical way to track inventory and provide information to customers. The QR code is a great way to increase interactivity from brand to consumer. There are also practical tracking benefits to the system. In all, it has been the most proactive solution for complicated inventorying.
New research has suggested that the bar code system could have a few holes. Companies need to add privacy needs to their system. The traditional bar code system leaves a little to be desired. Certain providers are beefing up their systems in lieu of new privacy expectations and new threats.
For example, phone apps have QR code systems set in place. The system is designed to transfer basic information to a consumer who scans the code (requests). But, reports are detailing exactly what that scanned code is transferring. Each scan will often transmit the contents of all scanned QR codes, as well as the GPS location of the individual who scanned it. This information is then held on a third-party server. A third-party server means that a resource different from the app provider is storing the actual data. That offers a new channel where information can leak and be exposed.
Consumers are taking for granted the privacy of their information. The QR code system is really one way in which data can easily be exploited. Thankfully, consumers are catching on. They are more proactive in protecting their own interests largely because they are not trusting that companies will do it for them. This is where a company, who proactively protects customers, has a major edge. A systematically organized and protected Bar Code And Scanning System could provide invaluable benefits for all involved. It can even act as an insurance policy- ensuring that customers are covered. The system was never flawless. But, against these new threats and the lack of privacy instated in Qr codes, there are, even more, things to be concerned about.
In the wake of highly-publicized security hacks and threats, companies owe their stakeholders and customers the utmost privacy and consideration.
