It’s a fact of life that people are very “visual” beings, getting much of their information through their eyes, whether it’s through photographs, art, or just through observing life. Presenting ideas through visual media is an effective way for businesses to communicate with potential customers, as well as for communication between individuals who have similar tastes and just want to share an experience. The animatic artist is certainly one individual who uses this truth very effectively.
Direction, Guidance
When human beings are presented with images and graphics that just won’t let them look away, it’s often because the message is so distinctive, so powerful. This message might lead them in a specific direction, giving them the guidance they need to make a choice or check a new experience off their “to do” list.
The animatic artist might find the most realistic rendition has the proper effect, or that same individual might take into account the market to be reached and use a recognized character or scene to deliver the message. In a traditional sense, animatic was a step on the path from a movie script to the presentation on the screen. The individual may have referred to an illustrator at the time, and you may have heard the term “storyboard” in connection with this profession.
In a Series
A series of images on the storyboard is turned into an animatic, allowing the vision of the artist to speak more clearly because of motion and sound. The individual viewing this work will also have a clearer understanding of the story or message due to this finished product.
Even when it’s a work in progress, the animatic artist can give others a better perception of what the goal is and how it will be achieved. A sound may not be added until later, but the visual presentation of the idea can be enough to deliver the message. Learn more about this fascinating process at Wayart.com.
