The bare minimum for a business card is the name of the bearer or the company he represents, but business cards in NYC NY have a lot more than that.
* Individual:
Having the name of the individual who handed you the card is a professional touch. Large organizations with many people involved in sales, marketing, administration etc make it a policy that the business card includes the individual’s name. In the event you wish to speak to the person in the future about the business or the product, it is very helpful to be able to ask for the person rather than the department.
* Business name:
Business cards in NYC NY almost always carry the name of the business. The company name is usually the most prominent information on the face of the card unless the company has a logo which is highly recognizable, at which time; the business name may be de-emphasized.
* Address:
If a company does business by mail, then the physical address is a necessity. If the company does business exclusively by e-mail and through their web site, then the physical address is of little value and can be avoided.
* Phone numbers:
Business cards will usually list all the methods available to contact the individual. There will be the land line number, fax and cell phone. There is no need to include numbers which are not preferable, such as the home number. Make sure the phone numbers include the area code and extension. If you travel overseas, your numbers should also include the country code.
* E-mail address:
E-mail is rapidly becoming the preferred method of communicating. Many people are out of their offices during the day and voice mail often is not answered until the following day, e-mail on the other hand can be collected during the day and replied to. The e-mail address is an absolute must for companies that are web based.
* Web page URL:
The web site is also an absolute for web based businesses. It is commonly understood that the address starts with http://www so this can be left off the URL address.
* Job title:
This is an element of the business cards that may or may not be included. Large organizations may often not include the individual’s title, where smaller companies, to give the appearance of size, may use titles.
* Tagline:
Taglines are important when the company name does not convey the product or service. A tagline can also convey the benefit of the product or its features.
* Logo:
Any and all business print, card, brochures, letterhead, etc. must use the company logo. Over time the logo helps to establish corporate identity.
The secret of a well designed business card is to present the information logically. When you first hand the card to a prospect, he must know who you are, who you represent and what your product is.
Business cards in NYC NY are available with quick turn-around times from Printing Express. Mini-cards, standard and folding cards are all available, printed in full color on coated or uncoated paper.
