When most entrepreneurs hear Search Engine Optimization, they think of more traffic to their website. While that is one very tangible benefit, SEO in Chicago can do so much more. Searching is one of the most important drivers of traffic to a content site and beats social media pursuits by over 300 percent. Traffic can mean a lot of things, such as referrals, campaigns, and searching, so it makes sense that you have a method in place to track and measure how successful each is in your process.
More Conversions
While most people believe traffic is the benefit, some conclude that conversions are where it’s at. When you have more people sign up for the monthly newsletter or sign up to receive special deals and information, you may think that they will be loyal. However, that isn’t always the case. Sometimes, people sign up to get a particular free item or because it was a requirement for another website. In most situations, they will convert to your brand or company, but not always. Generation of leads can be helpful, but it still doesn’t promise that you’ll close the deal.
The Real Advantage
SEO in Chicago isn’t about either traffic or conversions, though it is partly the benefit. Everything mentioned earlier just means that you spend less time pushing people to your site to sign up for new things. You also spend less time trying to come up with promotions and waste less money on leads that aren’t high quality. Saving time is one of the best benefits of Search Engine Optimization that people seem to ignore or forget. All that time and money saved means you have more clients who want your products, more prospects that want to contact you, and more time spent on your company.
SEO in Chicago means more conversions, more traffic, and saving a lot of time and money. Visit EMSC today to learn more. Follow us on twitter.
