Although the fundamentals of pay-per-click management in Chattanooga are straightforward, running a profitable campaign is not. Many businesses just do not have the time or resources to keep up with all of the changes, so they are missing out on great opportunities to build their business through PPC.
What Is Pay-per-Click Advertising?
PPC is a form of digital or online advertising in which marketers are charged every time someone clicks their ads. PPC advertising comes in various forms, but one of the most frequent is the sponsored search ad. These adverts appear when individuals use a search engine such as Google to look for items online, especially when they’re searching for something that they wish to purchase.
Businesses who run ads through pay-per-click management in Chattanooga are only charged when a user clicks their ad, hence where the name comes from. Display advertising, such as banner ads and remarketing, are two more types of PPC advertising that we specialize in here at DigitalTreehouse – Digital Marketing Agency Chattanooga.
How it Works
Businesses cannot just spend more money to ensure that their ads appear more prominently than their competitor’s results on a search engine, which is often referred to as the search engine results page.
Instead, Google and others employ an automated method known as the Ad Auction to help decide the relevancy of adverts that appear. This means that marketers must bid on the words for which they want their ads to “trigger” or appear.
